“Bijoux Promotionnels de Parfumeurs” explores the jewelry lines promoted by perfumers. In addition to their traditional line of perfumes, many perfumers produced a line of so-called “licensed” jewelry and other items. This consists of quality jewelry intended only to be marketed.
At the same time, perfumers provide so-called ‘promotional’ jewelry. Of a lower quality of manufacture, but of an equal level of creation, these are not marketed, but distributed free of charge.
The distribution streams of these promotional jewelry are of four kinds:
- Saleswomen who are occasionally given a copy for their commercial interest in a perfume
- The press, to whom jewelry is offered, often specially made for it and intended to thank journalists who have helped promote new products
- The V.I.P. on specific evenings intended to present a new fragrance
- Customers of perfumeries, when it comes to promoting a new perfume or a new brand
This unique book showcases the “Promotional Jewelry” of 144 perfumers, including Bourjois, Elizabeth Arden, Caron, Lalique, and Schiaparelli. The book is in French, but perfumers names are in English.
For more information on this unique of side of fragrance from Arfon Maison d’Edition click here.